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Client
Holden Service Parts Operations
Marketing and distribution of Holden parts and accessories
Brief
A major component in Marcom’s launch of the new
Holden range of car care products, full page advertising
was placed in major automotive and consumer publications.
Solution
Our campaign theme “Holden Shines” reinforced
the range’s outstanding qualities, and tapped
into Holden’s rapidly accelerating successes,
in market leadership and motor racing.
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