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Client
Hellay Australia
Brief
Packaging graphics for a newly formulated chocolate
flavoured milk drink, targeted audience is children
in the 3 -14 age bracket. The product to be marketed
initially in the Philippines.
Solution
The drink is health drink and confection, so a photograph
of basketballers is a key feature of the appeal. Colours
were chosen for high shelf visibility, and to suggest
the healthy, delicious characteristics of the drink.
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