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Client
Holden Spare Parts Operations
Marketing and distribution of Holden parts and accessories
Brief
To launch a new range of high quality car care products,
replacing an ageing and depleted “range”.
Solution
Marcom coordinated the whole launch, including design
and production of all retailer/consumer literature,
individual packaging, multi pack outer, Point-of-Sale,
and media advertising. The result was a comprehensive,
effective launch at a surprisingly economical cost.
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